Generations Keynote Speaker Brian Carter

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How Do Top Organizations Attract Every Generation and Build Stronger Intergenerational Teams?

Keynote speaker Brian Carter’s hilarious, customized and research-driven programs (for your whole group or customizable to any job function) answer the critical questions: “What does each generation love and hate? How do you get everyone – regardless of their age – on the same page, buying into your mission and moving together confidently toward the future?”

Brian Carter’s Generational Keynotes & Breakouts

Contact our office for program details, availability, and pricing.

Generation “Why Not?”: How FIVE Generations Build ONE Team

MILLENNIALS ARE GAINING POWER and they’re definitely different… and uniquely valuable. Do you know how they like to be communicated to? Do you know how to bring them together as a team? How to attract them to your workforce and keep them there? And what about Gen Z, who’s now coming into the workforce- who are they? What about Gen X? And how can the younger generations get along better with Boomers and the Silent Generation?

In this entertaining, inclusive and research-based keynote, Brian leverages two decades of experience managing, serving, partnering with, marketing to and selling to all four of these generations- plus the latest stats and research to deliver a thought-provoking and practical talk that will help get your company to the next level. Brian’s unique perspective and hilarious original jokes and stories dissolve tension and bring everyone together in this team building program:

  • Each generation’s special strengths and skills, and how to harness them.
  • Simple steps for each generation to get along better with the others and boost employee engagement.
  • How all the generations can come together to form Voltron, creating unbeatably strong and productive intergenerational teams inside your company.
  • How to identify, prevent and overcome the 5 Top intergenerational communication obstacles
  • What it means to have Gen X and Gen Y move into leadership and how they can be most effective.
  • How to attract and retain more young talent
  • Why all people within a generation are not the same and how to avoid intergenerational bashing.
  • How to make sure everyone feels valuable and included, and your organization creates a win-win with everyone.

GEN Revenue: The ABC’s of What The 5 Generations Want!

MILLENNIALS have more and more money as they continue their professional careers. Some of them have very low expenses.  And some will soon inherit quite a bit. Do you know how Millennials like to be marketed to, why they buy and what they want in customer service? What about Gen Z? Gen X? Do you know how each generation prefers to be marketed to? Why they buy? How they want to be managed? What they love and hate in customer service? What are Baby Boomers and the Silent Generation buying today?

In this fun, research-based talk, attendees learn:

  • How each generation wants to be marketed to and influenced… so that you can boost new customers, customer engagement and your bottom line.
  • How top companies use specific Generational Frameworks to create big win-wins with customers and employees.
  • The 5 types of younger people your company needs to market, sell to and serve.
  • How social advertising can improve your ability to attract the right next employee for your company.
  • Which generational stereotypes and strategies fail and how to get a bigger response.
  • How to motivate  marketers and salespeople in each generation to get the best results for your company.

GEN X-Perience: Generational Customer Experiences That Boost Word of Mouth Activity and Generate Business

Is your customer experience attractive to current and future customers? In 2019, there will be more Millennials than Baby Boomers. Are you adapting the customer experience as customer demographics change? Are you confident that your communication methods are likable to Millennials and Gen Z?

In this entertaining, research-based talk, attendees learn:

  • How to satisfy customers of all generations
  • The best practices for customer experience and sales in the social/millennial era.
  • How to make your customer experience more attractive to current and future customers.
  • How to choose the right communication options to maximize word-of-mouth activity.
  • Two surprising things that all generations want.
  • The psychological motivations and strengths of Baby Boomers, the Silent Generation, Gen X, Millennials and Gen Z.
  • 15 important business trends being driven by generational differences.

What’s Working With Multiple Generations Right Now?

  • UNDERSTANDING differences and making room for them is an important step right now. Every generation for 3,000 years or more has bemoaned “the problems with young people.” And US VERSUS THEM approach creates walls and prevents teamwork.
  • LISTENING makes anyone feel valuable. Listen and empathize if you want better teamwork and results. Listen and have a dialogue, and you’ll create a better experience and happier customers and employees.
  • LIKABILITY makes a connection and creates TRUST. Everyone likes different things. Every generation likes different things. People in other generations won’t be exactly like you, but if you know what they like, you can get along great!
  • TRUST creates more sales and stronger teams. People don’t trust people who judge them. Trust comes from familiarity and common values. Look for what you have in common with people from other generations.
  • TECHNOLOGY can create or cure generational barriers. Listen to people who have a lot of experience at something. Boomers do better listening to Millennials about the Internet, technology and apps and Millennials excel when they benefit from Gen X and Boomer’s business experience.

12 Amazing Facts About 5 Generations:

  • As of 2016, Millennials are the largest generation in the U.S. workforce, at 35%. (Pew Research)
  • Millennials are expected to outnumber Baby Boomers by 2019. Gen X will outnumber Boomers by 2028. (Pew Research)
  • Millennials and Gen X’ers outvoted Boomers and older generations in 2016 election. (FACT Tank)
  • By 2025, 75% of the global workforce will be Millennials! (Earnst & Young)
  • Compared to Baby Boomers in 1980, more Millennials are living in poverty and fewer are employed. (Census.gov)
  • In Canada, those about to leave the workforce outnumber those joining. (Statistics Canada)
  • In 2017, there were more Millennials (56 million) looking for work than there were Gen X’ers currently employed (53 million). (Pew Research)
  • Even when employed, Millennials are more 50% likely to live at home with their parents than any previous generation. (Pew)
  • By 2020, Gen Z will command nearly 40 percent of all consumer shopping. (IBM Institute for Business Value)
  • 63% of Gen Z prefer real people over celebrities in advertisements. (BazaarVoice)
  • Every generation believes that marketing has become more relevant to them, except the Silent Generation. Are you sure you’re on target with how you communicate with them? (eMarketer)

Why Choose Generational Speaker Brian Carter?

When you hire the right speaker, your audience leaves energized, entertained, educated and alive with possibilities.

Brian has worked with some of the most successful organizations in the world. He has more than 10 years experience managing, marketing and selling to millennials and has conducted programs for market-leading companies and organizations including GoToMeeting, Microsoft, The Junior Volleyball Association, Cleary University, Miami University (OH) and Humana. Brian has worked with all generations, has personally managed millennials successfully for many years- and still does. The Brian Carter group has conducted an intensive ten-year study of generational differences in the workplace and in digital and social marketing.

Brian understands that you know more about your challenges, successes, and people than anyone else. He will work with you to customize the program(s) for maximum impact.

“Brian spoke to a diverse crowd ranging from Millennials to Baby Boomers. He left neither in the dark. Brian’s business stories were profound and his entertainment provided the opportunity to absorb the strategic points before moving on.”

Jolie Wilson

Global Recruiters Network

“Brian is an engaging and entertaining speaker. Timely and fun!”

MD Revolution

“I got more out of Brian’s keynote presentation at a recent conference I attended than all the other sessions. Knowledgeable and FUN, he provides actionable takeaways that I can use immediately for better results.”

Heather Floyd

Valley Telecom Group

“Brian not only knows his stuff… he’s also one of the funniest speakers I’ve ever seen.”

Wells Fargo

“I’m so glad you were our keynote. You were the perfect choice.”

Derrick Wheeler


“Very impressed with Brian’s content and ability to deliver an impactful message in a fun and interesting way. We had a blast.”

Life Technologies / Thermo Fisher Scientific