How Do Top Organizations Attract All Ages and Build a Stronger Team Culture?

Keynote speaker Brian Carter’s hilarious, customized and research-driven programs (for your whole group or customizable to any job function) answer the critical question:

“How do you get your whole work culture – NO MATTER their age – onto the same page, aligned in goals and values, and moving together confidently toward the future?”

Brian Carter’s Generational Keynotes & Breakouts

Contact our office for program details, availability, and pricing.

Generation “Why Not?”: How FIVE Generations Build ONE Team

JUST UPDATED based on the latest info from The National Academy of Science, Pew, Deloitte and the CIA!

We’ve heard a lot about the different generations, but a lot of the information out there is wrong. The worst thing we can do for our teams and work culture is to stereotype and divide each other. We can’t afford to be ageist, because it’s expensive. We lose talented people and alienate each other. The solution is to focus on what we have in common and the team building skills and mindsets that create a fun, enthusiastic, highly productive work atmosphere.

In this entertaining, inclusive and research-based keynote, Brian leverages two decades of experience managing, serving, partnering with, marketing to and selling to all four of these generations- plus the latest stats and research to deliver a thought-provoking and practical talk that will help get your company to the next level.

Brian’s unique perspective and experience working with The National Academy of Science, Pew, Deloitte and the CIA on Generational Work Issues, plus his hilarious original jokes bring everyone together in this team building program, which includes:

  • Simple steps for every generation to get along better with the others and boost employee engagement.
  • Why all people within a generation are not the same and how to avoid intergenerational bashing.
  • How all the generations can come together to form Voltron, creating unbeatably strong and productive intergenerational teams inside your company.
  • How to identify, prevent and overcome the 5 Top intergenerational communication obstacles
  • How to make sure everyone feels valuable and included, and your organization creates a win-win with everyone.

GEN Revenue: The ABC’s of What People of All Ages Want!

Our finances can change quite a bit as we age and go through different life stages and experiences. There’s not just one generational experience, but are there patterns we can follow to help customers more? Is there a difference in how younger and older customers are buying today? Although there are exceptions to every generalization, Brian walks you through fascinating indicators in the latest demographic research that’s helping top businesses guide their sales, marketing and customer service to biggest growth and successes.

In this fun, research-based talk, attendees learn:

  • Big changes in the perception of business, marketing, advertising and sales!
  • How each generation wants to be marketed to and influenced… so that you can boost new customers, customer engagement and your bottom line.
  • How top companies use specific Generational Frameworks to create big win-wins with customers and employees- and what definitely doesn’t work with generational customer approaches!
  • Generational stereotypes and strategies that fail and new alternatives for getting a bigger response.

GEN X-Perience: Generational Customer Experiences That Boost Word of Mouth Activity and Generate Business

Is your customer experience attractive to current and future customers? In 2019, there will be more Millennials than Baby Boomers. Are you adapting the customer experience as customer demographics change? Are you confident that your communication methods are likable to Millennials and Gen Z?

In this entertaining, research-based talk, attendees learn:

  • How to satisfy customers of all generations
  • The best practices for customer experience and sales in the social/millennial era.
  • How to make your customer experience more attractive to current and future customers.
  • How to choose the right communication options to maximize word-of-mouth activity.
  • Two surprising things that all generations want.
  • The psychological motivations and strengths of Baby Boomers, the Silent Generation, Gen X, Millennials and Gen Z.
  • 15 important business trends being driven by generational differences.

What’s Working With Multiple Generations Right Now?

  • UNDERSTANDING differences and making room for them is an important step right now. Every generation for 3,000 years or more has bemoaned “the problems with young people.” And US VERSUS THEM approach creates walls and prevents teamwork.
  • LISTENING makes anyone feel valuable. Listen and empathize if you want better teamwork and results. Listen and have a dialogue, and you’ll create a better experience and happier customers and employees.
  • LIKABILITY makes a connection and creates TRUST. Everyone likes different things. Every generation likes different things. People in other generations won’t be exactly like you, but if you know what they like, you can get along great!
  • TRUST creates more sales and stronger teams. People don’t trust people who judge them. Trust comes from familiarity and common values. Look for what you have in common with people from other generations.
  • TECHNOLOGY can create or cure generational barriers. Listen to people who have a lot of experience at something. Boomers do better listening to Millennials about the Internet, technology and apps and Millennials excel when they benefit from Gen X and Boomer’s business experience.

11 Amazing Facts About 5 Generations:

  • As of 2016, Millennials are the largest generation in the U.S. workforce, at 35%. (Pew Research)
  • Millennials are expected to outnumber Baby Boomers by 2019. Gen X will outnumber Boomers by 2028. (Pew Research)
  • Millennials and Gen X’ers outvoted Boomers and older generations in 2016 election. (FACT Tank)
  • By 2025, 75% of the global workforce will be Millennials! (Earnst & Young)
  • Compared to Baby Boomers in 1980, more Millennials are living in poverty and fewer are employed. (Census.gov)
  • In Canada, those about to leave the workforce outnumber those joining. (Statistics Canada)
  • In 2017, there were more Millennials (56 million) looking for work than there were Gen X’ers currently employed (53 million). (Pew Research)
  • Even when employed, Millennials are more 50% likely to live at home with their parents than any previous generation. (Pew)
  • 63% of Gen Z prefer real people over celebrities in advertisements. (BazaarVoice)
  • Every generation believes that marketing has become more relevant to them, except the Silent Generation. Are you sure you’re on target with how you communicate with them? (eMarketer)

Why Choose Generational Speaker Brian Carter?

When you hire the right speaker, your audience leaves energized, entertained, educated and alive with possibilities.

Brian has worked with some of the most successful organizations in the world. He has more than 10 years experience managing, marketing and selling to millennials and has conducted programs for market-leading companies and organizations including GoToMeeting, Microsoft, The Junior Volleyball Association, Cleary University, Miami University (OH) and Humana. Brian has worked with all generations, has personally managed millennials successfully for many years- and still does. The Brian Carter group has conducted an intensive ten-year study of generational differences in the workplace and in digital and social marketing.

Brian understands that you know more about your challenges, successes, and people than anyone else. He will work with you to customize the program(s) for maximum impact.

“I’m so glad you were our keynote. You were the perfect choice.”

Derrick Wheeler


"I got more out of Brian’s keynote presentation at a recent conference I attended than all the other sessions. Knowledgeable and FUN, he provides actionable takeaways that I can use immediately for better results. Kudos, Brian, I will be following you on social media."

Heather Floyd

Valley Telecom Group

"Brian not only knows his stuff... he's also one of the funniest speakers I've ever seen."

Wells Fargo

Thank you for facilitating the generations workshop. You are an expert in the field and to have you join as a guest speaker helped ensure we could have these difficult conversations in a productive and insightful way. The attendees thoroughly enjoyed your session! We really appreciate the time and thoughtfulness you put into your presentation to help make this year’s conference such a success.

California Firefighter Joint Apprenticeship Committee

"You struck an outstanding balance between comedy and meaningful content. One of our advisors said, “I loved Brian Carter's comic relief about generational differences.” Since your presentation, generational differences have been coming up as a topic of conversation in our network in a constructive way, so please know that you really made an impression. Another staff member sent in this comment: “I wanted to say that Brian Carter’s presentation was by far my favorite! He brought great energy and entertainment while also being informative and keeping the crowd engaged. I would love for us to have him back in the future!” Thank you so much for bringing the fun to our event!"

Jenny Alton

New York Small Business Development Council

"Brian has a masterful method of blending intel with practical, relevant business advice. He spoke to a diverse crowd ranging from Millennials to Baby Boomers. He left neither in the dark. Brian took the audience on a journey of discovery and enlightenment, while using stand-up style comedy in perfect alignment. Brian’s business stories were profound and his entertainment provided the opportunity to absorb the strategic points before moving on. Brian Carter could command an audience talking business OR making people laugh. Fortunately for us, he did both."

Global Recruiters Network

“Very impressed with Brian's content and ability to deliver an impactful message in a fun and interesting way. We had a blast."

Life Technologies / Thermo Fisher Scientific

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