Social Media Keynote Speaker Brian Carter

Zombies, Babies & Bacon!

How to Attract & Retain More of Your Best Customers By Hacking Their Brains With Social Data

Who’s top of mind when customers are ready for what you offer? You …or your competitors?

We are now living in The Attention Economy. Customers’s attention is rare, fickle and valuable. Research has proven we can only pay attention to on one thing at a time, and you can’t influence someone who isn’t pay attention to you. That means you have more competition than you may think. In fact, you’re competing with EVERYONE for attention: the news, sports, commercials… even Game of Thrones. So, if your marketing isn’t as interesting as the the NFL or Game of Thrones, all of your potential customers may ignore you. If you’re boring, you’re invisible. If you don’t stand out, you don’t stand a chance. What are you doing to become more interesting?

This high-energy, entertaining, motivational social media program is based on case studies of companies who used the latest social media tools and consumer data to better target and attract customers. They use cutting-edge attention-grabbing strategies and tactics to successfully drive new business, more revenue and bigger profits… regardless of their company’s size, budget or expertise. With these methods, PayPal boosted video views by 300%, Carl’s Jr. & Hardee’s made mouths water with bacon, DirectBuy discovered that ugly furniture sells, and a chiropractor earned $10 for every dollar he spent online. Based on Brian’s forthcoming book Zombies, Babies & Bacon, this session looks at their best practices and teaches a simple three-step process anyone can use to maximize their results.

Program Highlights

• Why boring companies have trouble staying afloat in the digital age, and how you can stand out.
• Common social media myths that kill customer response.
• How to excite customer brains and stir emotions into sales… while your competitors bore customers to death and themselves into bankruptcy.
• How to identify your most passionate potential customer segments and what makes them go.
• The keys to overcoming market data problems to beat your competition.
• How be sure which social network is most popular with your ideal customer.
• The difference between what everyone wants- and what your best customer wants.
• How to reach your entire target customer audience and become their preferred solution.
• The best, easiest and even some free social tools for bigger marketing results
• Maximizing customer engagement, sales and loyalty by tuning into their passions.
• How to win hearts and minds- and turn that into sales and profits.

Social Marketing Essentials

What Do Customers Actually Respond to in Social Media? 

• Listening attracts new customers. Listen and empathize if you want more new customers, more sales and customer loyalty, because when you talk about yourself too much, your likability disappears and so does the customer. You know those company that are all selling and no listening? They’re like those bores at social functions everyone avoids because they keep telling the same old stories from 1995 and they never ask what’s new with us! Don’t be the bore everyone avoids- listen and have a dialogue, and you’ll attract more people, more customers and more sales.
• Likability sells. If you tell someone you hate their hometown, sports team or fashion choices… surprise: They won’t buy from you! People make the things they like part of their identity, so your profits go up when you associate what they like with what you sell. Similarly, when you find out what perfume or cologne your significant other likes, you wear it…. because you get a lot more affection that way. The same is true in business: when you buy into what people like, they’re much more likely to buy into you… and they buy from you.
• Empathy drives revenue. Emotions can be more powerful than intellect when it comes to marketing and sales. What you get from reverse-engineering is about as adorable as a robot dog… we prefer real dogs. We shun people who try to con us- sometimes you can just feel it. Those who are too clever and intellectual have yet to learn: you can’t outsmart emotion. So, if you want more customers and loyalty, go for the heart. Use your heart to find their heart. Marketing with empathy isn’t a math equation, but it does add up to bigger revenues.

7 Keys to Social Media Success

• Be everywhere. Reach more of your target customers: “The secret of being the best is not being the best kept secret!”
• Adapt to your customers if you want a big response. Reach your best customers in their favorite places. Too many companies are using the 3rd best tool or 4th most popular site and expecting 1st place results. There is easily findable data about which ones are best and which ones your customers like the most. Don’t build a store in the middle of the woods with no road to it, or shout at the city from a desert 200 miles away, unless you like being ignored.
• Play a winning game. Mobile is the field we’re playing on, advertising is the quarterback that gets you past the defensive line and quality content scores your touchdowns. Advertise, go mobile and solve your content creation problems.
• Embrace the old and the new. Offline marketing PLUS internet marketing yields better results than only offline or only internet marketing. Arguing between them is like saying, “Peanut butter is better than jelly!” or “Jelly is better than peanut butter!” What a dumb argument! Just have a peanut butter and jelly sandwich, already!
• Trust your experts. Don’t play at marketing, because this is now a complicated profession. There are multiple job titles that each earn $60-100k annually. Digital marketers are skilled professionals like formula one race drivers- it’s too complicated now to play at it, and you don’t want to be a backseat driver and grab the wheel when we’re going 200 mph or next thing you know it’s a big flaming wreck. Some micro-managers can’t keep stop grabbing the controls from the expert driver… and the car never gets out of first gear. But when you let the right driver do their job, you can have a very good chance of winning every race. Top performing companies and managers invest in training & skills, so train your people and get help from an agency.
• Invest in digital and social marketing. Trying to do business or marketing without an ad budget is like trying to drive a car without gas. The Small Business Administration recommends spending 8-10% of your revenue on marketing and many of the most successful bigger companies spend that much or more. Many smaller businesses actually only spend about 1% and- not surprisingly- don’t get as many new customers or as much growth as they’d like. a leading beer company thought they didn’t need to advertise anymore- when they stopped, they saw their biggest competitor gain significant market share and become a big problem for them. Invest and you’ll see growth and you’ll create and maintain dominance.
• Do it now: If you aren’t growing, you’re dying. Business success is like walking quickly up an escalator that’s going down. things are always changing and if you stand still or waste time, you’re going down. But if you adapt, focus and keep moving, you’ll make it to the top.